Grab Their Attention

and Hold Tight

“Get more bang for your buck.”

For most companies, this cliché is an absolute necessity when spending today’s ever-tightening marketing budgets. So when it comes time to share your message, you can’t afford for it to get lost among the barrage of information competing for your intended audience’s attention.

I am the copywriter, producer and team leader who can help you make the most of your opportunities — with messages that immediately capture your target's attention and hang on until the benefits of doing business with you come across loud and clear.

Make Your Moment Count

Television | Radio | Print

At best, your message only has a few seconds to capture the viewer's or listener's interest — before that window of opportunity is slammed shut.

Smart business owners know that one isn’t a writer simply because he or she owns a pencil. Those who don’t realize this simple fact are why we see so many poorly written commercials, marketing messages and websites. Good, effective copywriting takes a pro — and the less time or space that’s available to get the vital message across, the more important it is to bring a proven-effective marketing professional into the creative circle. The following is just a sampling of my work. Imagine what I can do for you!

Select from the following media types above to view samples of my work:

You're Only as Good

as Your Word(s)

Is your writing powerful? Effective? Concise? If so, do you also have the time and inclination to give your business communications the effort it requires? Not executed correctly, your company's first impression could be the final impression your prospective clients or customers allow you to make.

As the following business communications examples already demonstrated to my clients, a well-written direct mail piece, e-Blast, Web page or printed handout can help increase sales, improve client communication and reinforce your company's credibility. Brochures and other longer pieces are available upon request.

20+ Years Experience

at Work For You

Marketing is all about moving the needle. Cutting through the clutter. Improving the bottom line. I'm a results-focused creative talent who's consistently produced advertising that does all three. In other words, I know how to get the job done.

Need freelance help to tackle an important project, or do you require a full-time copywriter, manager or producer to fill an essential position? I'm ready to get to work for you in any capacity that best suits your needs.

Automotive, home improvement, financial services, food and beverage, fashion and much more – my strategies are liberated from what "everyone else is doing" or what has traditionally worked in the past. I've even made municipal bonds seem fun and fascinating!

I know how to effectively get the message across to the target market and achieve the client's goals.

I led a team that helped propel one client to be the top-selling Dodge dealer in the entire world. Another is now among the top 1 percent of all Chevy dealers in the United States. Dozens more clients in various industries have significantly increased their market share in cities across the country.

Attributes

  • Unique blend of advertising, broadcast news, corporate communications and entertainment experience
  • Benefit-focused writer whose work balances intelligence and wit to produce retail advertising in all forms of media — television, radio, print collateral and Web
  • Passionate about elevating clients above the cluttered field of competitors
  • Creative, strategic thinker with a keen sense of consumer insight
  • Tactician who applies proven-effective marketing strategies learned through evidence-based research conducted by renowned psychologists specializing in behavioral science
  • Skilled researcher who is capable of simplifying complex business, high-tech and financial subjects for non-technical readers
  • Leader of collaborative relationships with Creative Directors, Art Directors, Production Managers and Video Production Crews to accomplish the desired goals of all involved
  • Reputation for working creatively to overcome limited budgets and achieve desired outcomes

View & print a standard version of my resume

Contact Me Before

Your Competition Does

Tell me a little about yourself and your goals, and I'll reveal how my Bold Words and Bright Ideas will make a difference to your bottom line.

E-mail me today:
Scott@BoldWordsBrightIdeas.com

Marketing | Corporate Communications | Video Production

Television

Rather than create a flashy demo showcasing a compilation of my spots — broken down into segments that last only a few seconds each — I prefer that you see exactly what you would be getting if you hired me: FULL TV SPOTS.

Please note: We operated under EXTREMELY limited budgets and were expected to turn spots quickly. However, the spots were also EXTREMELY effective in driving traffic to the client.

This is just a very small sampling of my recent spots. I've written and produced THOUSANDS of commercials. Additional videos highlighting other industries (including financial services, home improvement and more) are available upon request.

Hard Sell


Soft Sell and Image


Humor

No professional actors were used in any of these spots.

Infomercial

2008 Spot

View my other advertising samples.

Radio | Print

Radio

Even municipal bond spots can be engaging!


Note: The Financial Services spots include time at the end for the individual advertiser to include a local tag.


View my other advertising samples.

Television | Print

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